Frequently asked questions

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Illustration of producer checking the quality of the produce

General

How does Dagens work?
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Everybody
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Dagens is an online marketplace where farms and kitchens trade food directly on their own terms.

  1. Producers upload and price the products they want to sell
  2. Buyers order products available from the producers
  3. Producers harvest/produce, prepare and deliver the orders
  4. Buyers get orders delivered during preferred time slot

Knowledge about food production on nature's terms is a key component in building the new food system. We provide transparent information so that buyers and producers can build trust and close relationships whilst trading.

Where does Dagens operate?
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Everybody
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Producers all over Norway and Denmark can use Dagens' ordering system regardless of their location with self-delivery to customers themselves.

You cannot trade across borders with Dagens.

What kind of products are sold on Dagens?
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Most of what Nature and the current season can provide in your area – you'll be surprised! There's lots of sexy vegetables, meats of different kinds, dairy products and eggs in most areas. We also have plenty of fish and other seafood in Norway.

Sign up and check it out yourself!

What is Dagens' mission?
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Dagens' mission is to make small scale and local food production economically viable. In addition to securing a future for family farms and other smaller farm operations, we aim to secure resilient production methods as the new norm. Producers with this important focus must be supported and validated through fair prices and increased market share. We believe a transparent and efficient system for direct trade is a fundamental need for these goals, and is why we built - and keep on developing - Dagens.

Industrialized food production and globalized markets dictated by huge corporations are destroying the health of our food systems and nature's ecosystems. Economies of scale and focus on standardized goods are depleting the world of biodiversity, threatening food security for us and other species. Small scale farming on nature's terms, with a great diversity of crops and species is an important solution, and we want to make this accessible to the market.

What are Dagens' expansion plans?
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Our dream is for Dagens to be available everywhere, so that direct trade can be accessible and possible to everyone.
We started in Oslo in 2017, went to Copenhagen at the start of 2021 and are now expanding within Norway and Denmark. It's important for us to make sure that Dagens works well for all our partners - both producers and customers - in new areas in the countries we are present in, before taking on new markets. Further expansion in other European countries will be next on the list.

If you think we should start up somewhere specific, don't hesitate to let us know!

Businesses on Dagens

Who uses Dagens?
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Buyers

We have chefs at various types of restaurants, canteens and hotels, procurers at independent shops - professional buyers of all kinds!

Farmers

From fishermen to urban container farms, Dagens is available for all kinds of responsible and professional food producers.

All of them share our values and want to join in building the new food system.

Can private consumers buy at Dagens?
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No, not at this point. Dagens is for direct trade between officially registered businesses only.

Why not?

Because we see a real challenge in the professional kitchens: it's difficult for them to access local and resilient produce, and the systems that are presented to them are very rigid. As private consumers, we have more possibilities. This is one reason, and the other is that we want to do what we do really well - then we have to prioritize!

Do I have to sign a contract with Dagens?
Producer
Producer
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We don't believe in exclusivity - we believe in freedom and responsibility. We also believe in community and close relations.

To be part of Dagens you have to agree to and sign our Terms and Conditions, but no other contract. Dagens is an order handling system for you to streamline your direct trades which allows you to sell and deliver to more customers with less effort. You still manage your own sales and customer relations. Our job is to make sure you can do that in the most effective and pleasing way.